My team was asked to increase visitor conversion and optimize cross-linking for existing page types that were responsible for a large part of the organic traffic to the website. We looked at web analytics, heat maps, best practice research about reading for understanding, and the role that credibility plays in web content. Using the new templates we achieved a 17% lift in visitor conversions.

At Red Hat I worked on a small team to re-imagine and redesign the corporate contact presence. The final project was the outcome of IA work, wireframing, two user research studies, and collaboration with content strategists, design colleagues and many others across the organization who require public-facing contact information.

I redesigned an equation editor that would be used by students in grades 3-12 during standardized tests. I focused on accessibility and development feasibility.

I created a simple user flow for system administrators who need to verify that a group of computers is powerful enough to work with a particular piece of software.

I worked on the user flows, user interface design and visual design for a new responsive web application.